Google Ads for local service businesses

Turn nearby searches into qualified enquiries.

Persuasive ads give people a reason to get in touch. Reliable tracking shows which calls and forms become real opportunities. Kolja and Arthur use that evidence to guide your next move.

30 minutes. No obligation. Straight to the specialists.

See how we work
Kolja von Meltzer and Arthur, your Google Ads specialists at Meltzer Media
Google Ads
Personally managed by Kolja + Arthur
Google Partner

Google PartnerDirect access to Kolja & Arthur

Your account. Your data.

Client reviews from 36 countries

The work behind the performance

Copy earns the click.
Tracking shows what converts.

Data decides what happens next. Here is what that looks like in practice.

01 / Make the offer clear

A better reason to click.

Generic ad

Quality Heating Services

Great service. Contact us today.
More specific ad

Heat Pump Installation | Bristol Specialists

Plan your heating replacement with a local installation team. Discuss your home and request an installation quote.
Clear serviceLocal relevanceSpecific next step

Add proof and differentiators only when verified, such as an actual accreditation or a documented guarantee. Test the message, not just a synonym.

02 / Measure what matters

An enquiry is not yet a customer.

  1. Relevant search
  2. Ad click
  3. Call or form
  4. Qualified lead
  5. Sale & customer value

Where your CRM, consent and access allow it, enhanced conversions for leads can connect hashed first-party information with offline outcomes. Setup and validation are scoped separately.

Google’s explanation β†—
03 / Make a reasoned decision

Less guesswork. Better questions.

$180spent on a search theme0 qualified leads recorded

First check tracking, conversion lag and the actual searches. A spend figure alone is not a reason to pause.

β†—

Exclude clearly irrelevant intent. Reallocate budget only when lead quality and sufficient evidence support the change.

Illustrative examples, not client results. The ad describes a fictional business; the figures are not benchmarks.

Services

The right support. At the right stage.

From a focused account fix to full Google Ads management. Choose what moves your business forward.

All Google Ads services

From first conversation to ongoing decisions

Know what changed. And why.

First we agree the goal, access and scope. Then we build or improve the account and check the measurement. With ongoing management, weekly updates explain what we found, what we changed and what we will watch next.

A setup includes a screencast handover. Management reporting keeps campaign activity separate from qualified leads and sales, where those outcomes are available.

See ongoing management β†—
Illustrative work sample

A weekly decision log

FindingNext action
Missed calls after hoursReview ad schedule
Wrong service enquiriesClarify ad copy
Qualified leads by areaReassess budget split

Example only. Not a client report or a promise of results.

The people behind your performance

Small team.
Full attention.

You work directly with Kolja and Arthur. We bring international experience to your local market, with clear explanations and decisions grounded in your business.

Get to know us
Kolja and Arthur working together on campaigns

Strategy. Copy. Optimisation.One conversation. One team.

Your market.
Your goals.
Our full attention.Kolja + Arthur

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Dentistry Β· United States

Completed my second campaign with Meltzer, professional and on time. Responds with videos that explain everything you need to know as a small business owner. Highly recommended. Will definitely work with him again in the future. Highly experienced with google ads.
Find reviews by service, industry and country

Before we start

Clear scope. No surprises.

Who owns the account?

You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.

What determines the fee?

The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.

Is tracking implementation included?

A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.

When can we judge performance?

We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.

What happens to landing pages and product feeds?

We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.

Who is this a good fit for?

Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.

Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time β†—

Free 30 minute Google Ads consultation

Where do you want your next customer to come from?

Tell us about your business, your area and the jobs you want more of. Let's work out a sensible next step.

Book a Free Consultation