A good fit if
When Shopping and Performance Max need specialist control
- ✓You sell products online
- ✓Your feed or product groups need structure
- ✓You want clearer oversight of automated campaigns
Shopping & Performance Max
Google Shopping and Performance Max management for ecommerce
Automation works better with good inputs. We organise products, signals, creative assets and measurement so Performance Max supports the business rather than hiding it.
Book a Free ConsultationProduct value, not just volume
| Product group | Decision inputs |
|---|---|
| Core products | Margin + conversion value |
| Low-stock products | Stock + feed accuracy |
| New customers | Acquisition cost + value |
Example only. Not a client report or a promise of results.
Direct answer
What does Google Shopping and Performance Max management include?
Google Shopping and Performance Max management connects Merchant Center product data, campaign structure, conversion values and creative inputs. The aim is to organise products around commercial priorities and give Google reliable data without treating automation as a substitute for strategy.
What is included
Feed, Merchant Center and campaign work included
- 01Merchant Center and feed review
- 02Shopping or Performance Max structure
- 03Asset-group and audience-signal planning
- 04Tracking and ecommerce goal review
How we work
Start with product economics and conversion data
We start with product economics and data quality, then design the campaign structure around meaningful product groups and reliable conversion signals.
Process
How we approach ecommerce campaigns
- 01
Review products and measurement
We start with the existing Merchant Center, feed health, margins, conversion values and the business outcomes the campaigns should optimise towards.
- 02
Choose the right campaign structure
Standard Shopping, Performance Max or a controlled combination is selected around data maturity, required reach, product groups and the level of control needed.
- 03
Improve inputs and decisions
We organise product groups, assets, audience signals and reporting so optimisation is based on product economics rather than topline ROAS alone.
Practical details
What ecommerce advertisers should know
Required foundation
An existing Merchant Center account, accurate product data, working landing pages and trustworthy ecommerce conversion values.
What we work on
Feed and Merchant Center review, campaign structure, product grouping, assets, audience signals, tracking and ecommerce goals.
Important limitation
This service does not create a new Merchant Center account. Feed quality, pricing, availability, checkout and product economics remain essential outside the campaign itself.
FAQ
Shopping and Performance Max questions
Do you create a new Google Merchant Center account?
No. The Shopping service does not include creating a new Merchant Center account. We can connect and work with an existing Merchant Center and Google Ads account.
Who is the Shopping and Performance Max service best for?
It is designed for ecommerce businesses that want a structured, data-led setup, whether they are starting fresh or trying to fix inconsistent sales and wasted spend.
Do you build the complete ecommerce campaign structure?
Yes. Search, Shopping or Performance Max structure is customised around your products, goals and budget. You also receive a screencast explaining what was built and why.
Before we start
Clear scope. No surprises.
Who owns the account?
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
What determines the fee?
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
Is tracking implementation included?
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
When can we judge performance?
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
What happens to landing pages and product feeds?
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Who is this a good fit for?
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗
Let’s get started