A good fit if
When Shopping and Performance Max need specialist control
- ✓You sell products online
- ✓Your feed or product groups need structure
- ✓You want clearer oversight of automated campaigns
Shopping & Performance Max
Google Shopping and Performance Max management for ecommerce
Automation works better with good inputs. We organise products, signals, creative assets and measurement so Performance Max supports the business rather than hiding it.
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What does Google Shopping and Performance Max management include?
Google Shopping and Performance Max management connects Merchant Center product data, campaign structure, conversion values and creative inputs. The aim is to organise products around commercial priorities and give Google reliable data without treating automation as a substitute for strategy.
What is included
Feed, Merchant Center and campaign work included
- 01Merchant Center and feed review
- 02Shopping or Performance Max structure
- 03Asset-group and audience-signal planning
- 04Tracking and ecommerce goal review
How we work
Start with product economics and conversion data
We start with product economics and data quality, then design the campaign structure around meaningful product groups and reliable conversion signals.
Process
How we approach ecommerce campaigns
- 01
Review products and measurement
We start with the existing Merchant Center, feed health, margins, conversion values and the business outcomes the campaigns should optimise towards.
- 02
Choose the right campaign structure
Standard Shopping, Performance Max or a controlled combination is selected around data maturity, required reach, product groups and the level of control needed.
- 03
Improve inputs and decisions
We organise product groups, assets, audience signals and reporting so optimisation is based on product economics rather than topline ROAS alone.
Practical details
What ecommerce advertisers should know
Required foundation
An existing Merchant Center account, accurate product data, working landing pages and trustworthy ecommerce conversion values.
What we work on
Feed and Merchant Center review, campaign structure, product grouping, assets, audience signals, tracking and ecommerce goals.
Important limitation
This service does not create a new Merchant Center account. Feed quality, pricing, availability, checkout and product economics remain essential outside the campaign itself.
FAQ
Shopping and Performance Max questions
Do you create a new Google Merchant Center account?
No. The Shopping service does not include creating a new Merchant Center account. We can connect and work with an existing Merchant Center and Google Ads account.
Who is the Shopping and Performance Max service best for?
It is designed for ecommerce businesses that want a structured, data-led setup, whether they are starting fresh or trying to fix inconsistent sales and wasted spend.
Do you build the complete ecommerce campaign structure?
Yes. Search, Shopping or Performance Max structure is customised around your products, goals and budget. You also receive a screencast explaining what was built and why.
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