A good fit if
When professional campaign setup is the right next step
- ✓You are launching Google Ads for the first time
- ✓Your current account needs a clean rebuild
- ✓You want a specialist to build a setup your team can manage
Campaign setup
We turn your offer, market and goals into a clear Search campaign structure. Website tracking implementation is optional and separately scoped.
Book a Free Consultation| Campaign | Ad group |
|---|---|
| Search · Service area | Boiler replacement |
| Search · Service area | Heat pump installation |
| Separate budget | Brand searches |
Example only. Not a client report or a promise of results.
Direct answer
Professional Google Ads campaign setup turns a business goal into a measurable campaign structure. It covers search-intent and keyword research, targeting, conversion-focused ad copy, bidding and budget settings, tracking checks and a documented handover.
A good fit if
What is included
How we work
First we clarify the commercial goal. Then we build, review and hand over a campaign that is understandable, measurable and ready for controlled testing.
Process
We define the offer, target customer, locations, budget and conversion actions before deciding on a campaign type.
We organise campaigns and ad groups around real search intent, then write ads that make the offer and next step clear.
We review targeting, tracking and launch settings, then provide a screencast so you understand what was built and why.
Practical details
Your website, offer, target locations, commercial goal, working budget and the required Google Ads and tracking access.
A tailored campaign build, conversion-focused ad copy, launch checks and a practical walkthrough of the account.
Campaign setup creates the foundation. Ongoing optimisation and management are separate services because they depend on live performance data.
One-time project pricing
Core setup includes platform-side conversion checks, but not website tracking implementation. The tracking bundle adds GA4/GTM setup and testing for one website and agreed conversion events.
Custom development, complex ecommerce, consent changes, and CRM or offline integrations are scoped separately.
See the complete price list ↗FAQ
It suits businesses launching their first campaign or rebuilding an account that never had a solid structure. The goal is a clean foundation designed around your actual offer and budget.
No. Structure, targeting, bidding, keywords and ads are built manually around your goals, audience and product or service.
Yes. Research focuses on relevance, search intent, competitiveness and Quality Score potential. Ad headlines and descriptions are written in English or German to match your offer and tone.
Before we start
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗
Let’s get started