Campaign setup

Google Ads campaign setup for a measurable launch

We turn your offer, market and goals into a clear Search campaign structure. Website tracking implementation is optional and separately scoped.

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Illustrative work sample

A structure built around intent

CampaignAd group
Search · Service areaBoiler replacement
Search · Service areaHeat pump installation
Separate budgetBrand searches

Example only. Not a client report or a promise of results.

Direct answer

What is included in professional Google Ads campaign setup?

Professional Google Ads campaign setup turns a business goal into a measurable campaign structure. It covers search-intent and keyword research, targeting, conversion-focused ad copy, bidding and budget settings, tracking checks and a documented handover.

A good fit if

When professional campaign setup is the right next step

  • ✓You are launching Google Ads for the first time
  • ✓Your current account needs a clean rebuild
  • ✓You want a specialist to build a setup your team can manage

What is included

What your Google Ads setup includes

  • 01Account and campaign structure
  • 02Keyword and search-intent research
  • 03Conversion-focused ad copy
  • 04Platform-side conversion checks and launch checklist

How we work

From commercial goal to launch-ready campaign

First we clarify the commercial goal. Then we build, review and hand over a campaign that is understandable, measurable and ready for controlled testing.

Process

How we build a Google Ads campaign

  1. 01

    Clarify the commercial goal

    We define the offer, target customer, locations, budget and conversion actions before deciding on a campaign type.

  2. 02

    Build the structure and message

    We organise campaigns and ad groups around real search intent, then write ads that make the offer and next step clear.

  3. 03

    Check, explain and hand over

    We review targeting, tracking and launch settings, then provide a screencast so you understand what was built and why.

Practical details

What to expect from the setup project

What we need

Your website, offer, target locations, commercial goal, working budget and the required Google Ads and tracking access.

What you receive

A tailored campaign build, conversion-focused ad copy, launch checks and a practical walkthrough of the account.

Where the scope ends

Campaign setup creates the foundation. Ongoing optimisation and management are separate services because they depend on live performance data.

One-time project pricing

Choose the right setup scope.

Campaign work

1 campaign
USD$390EUR€340CHFCHF 320
2 campaigns
USD$590EUR€510CHFCHF 480
Up to 3 campaigns
USD$790EUR€680CHFCHF 640

Campaign work + tracking

1 campaign
USD$890EUR€770CHFCHF 730
2 campaigns
USD$1,090EUR€940CHFCHF 890
Up to 3 campaigns
USD$1,290EUR€1,110CHFCHF 1,050

Core setup includes platform-side conversion checks, but not website tracking implementation. The tracking bundle adds GA4/GTM setup and testing for one website and agreed conversion events.

Custom development, complex ecommerce, consent changes, and CRM or offline integrations are scoped separately.

See the complete price list ↗

FAQ

Campaign setup questions

Who is the campaign setup service for?

It suits businesses launching their first campaign or rebuilding an account that never had a solid structure. The goal is a clean foundation designed around your actual offer and budget.

Do you use templates for campaign builds?

No. Structure, targeting, bidding, keywords and ads are built manually around your goals, audience and product or service.

Are keyword research and ad copy included?

Yes. Research focuses on relevance, search intent, competitiveness and Quality Score potential. Ad headlines and descriptions are written in English or German to match your offer and tone.

All questions about working together

Before we start

Clear scope. No surprises.

Who owns the account?

You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.

What determines the fee?

The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.

Is tracking implementation included?

A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.

When can we judge performance?

We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.

What happens to landing pages and product feeds?

We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.

Who is this a good fit for?

Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.

Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗

Let’s get started

Build your Google Ads campaign on solid data

Book a Free Consultation