Meltzer Media Journal
Clear analysis of data, automation and ad copy that sells.
Practical · Independent · EN / DELatest thinking
6 articles
Google is making it easier to test AI Max, budget changes and ROI targets. The opportunity is real, but forecasts still need to be proved against qualified leads and commercial outcomes.
Google is adding AI Overviews, personalised insights, prompt-built dashboards and anonymised benchmarks. Here is where they help and where expert judgement still matters.
Google is moving Local Services Ads into a specialised Performance Max campaign with pay-per-lead goals. Here is what stays, what changes and how to prepare.
Google is making generative-AI disclosures easier to find. Meltzer Media supports the change because useful automation and honest advertising should work together.
Standard Shopping offers a focused product-ad setup. Performance Max adds cross-channel reach and more automation. The right choice depends on your data, goals and need for control.
Google is shortening the path from video discovery to checkout. Here is what the latest Demand Gen retail guidance means in practice.