A good fit if
When flexible Google Ads consulting is the better fit
- ✓You want one team from strategy to reporting
- ✓Several campaign types need coordination
- ✓You need flexible specialist capacity
Flexible senior support
Google Ads consulting and agency support without the usual layers
For businesses and in-house teams that need experienced Google Ads support on a defined scope. We agree the responsibilities, deliverables and reporting, whether you need strategic input, hands-on implementation or extra capacity.
Book a Free ConsultationA measurement plan you can follow
| Signal | What it tells us |
|---|---|
| Call / form submission | An enquiry happened |
| Qualified lead in CRM | A relevant opportunity |
| Sale + customer value | Business outcome |
Example only. Not a client report or a promise of results.
Direct answer
What does Google Ads consulting and agency support cover?
Google Ads consulting and agency support gives a business flexible senior capacity across strategy, account planning, campaign builds, optimisation, measurement and reporting. The scope is agreed around the account’s priorities instead of forcing every client into the same package.
What is included
Strategy, delivery and measurement in one service
- 01Strategy and account planning
- 02Campaign builds and ongoing management
- 03Tracking and measurement guidance
- 04Direct communication and useful reporting
How we work
Clear responsibility from planning to reporting
We define responsibilities, priorities and success measures at the start. From there, one team keeps the account moving without unnecessary layers.
Process
How flexible agency support works
- 01
Define responsibility
We agree who owns strategy, execution, tracking, approvals and reporting so important work does not fall between teams.
- 02
Prioritise the account
We turn commercial goals and account evidence into a focused plan covering the campaign types and problems that matter now.
- 03
Deliver without hand-off layers
The same specialist team supports planning, execution and communication, keeping decisions close to the people doing the work.
Practical details
When consulting is the right model
Good fit
Businesses coordinating several campaign types, internal teams needing senior input or accounts that require a mix of setup and ongoing work.
Possible scope
Strategy, builds, optimisation, GA4 and Google Tag Manager guidance, ad copy, suitable creative assets and performance reporting.
How scope is controlled
Responsibilities and deliverables are agreed before work begins. Separate businesses remain separate projects so access, tracking and reporting stay clean.
FAQ
Consulting and agency support questions
Can the all-in-one service fix an existing account?
Yes. We can optimise, restructure or rebuild accounts that are underperforming or were set up incorrectly, then manage them through structured optimisation cycles.
Does the all-in-one service include conversion tracking?
Yes. This scope can include setting up or auditing GA4 and Google Tag Manager conversion tracking for important actions such as leads, sales, calls and form submissions.
Do you create ad copy and visual assets?
Yes. The all-in-one scope includes conversion-focused ad copy and, where the campaign needs them, professionally prepared image or short-form creative assets for Search, Display and Performance Max.
Before we start
Clear scope. No surprises.
Who owns the account?
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
What determines the fee?
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
Is tracking implementation included?
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
When can we judge performance?
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
What happens to landing pages and product feeds?
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Who is this a good fit for?
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗
Let’s get started