What we manage
Reach people who are already looking for the work you do. We connect relevant searches with a clear offer, a useful landing page and a measurable next step.
Book a Free Consultation| Campaign | Ad group |
|---|---|
| Search · Service area | Boiler replacement |
| Search · Service area | Heat pump installation |
| Separate budget | Brand searches |
Example only. Not a client report or a promise of results.
A clear role for Search
Search campaigns show text ads when people search on Google. They can be a useful starting point for service businesses with a defined offer, a workable service area and the capacity to respond to enquiries. Search Ads are not the same product as Local Services Ads, and they are not a substitute for an ecommerce Shopping strategy.
Someone searching for an emergency repair needs a different offer from someone planning a full renovation. We separate those intentions, write relevant ads and send each visitor to a page that answers the actual question.
Location settings, exclusions and ad schedules should reflect where your team can work and when enquiries can be answered. We review search terms for unwanted intent such as job seekers, DIY research or services you do not offer.
Responsive search ads combine a clear service, local relevance and a specific next step. We use genuine proof and differentiators where available. New ad variants test useful differences in the offer and message, not repeated claims about being the best.
Calls and form submissions are starting signals. Where your systems provide lead qualification or sales data, those outcomes help us judge search terms, locations and budget allocation. Without them, we explain the limits instead of presenting clicks as business results.
Before we start
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗