A good fit if
When a Google Ads audit can unlock the next move
- ✓Performance has plateaued
- ✓You need an expert second opinion
- ✓Your in-house team wants a sharper action plan
One-time optimisation
One-time Google Ads audit and optimisation
When an account is spending but the next move is unclear, we find the friction and fix the priorities that matter most.
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What is a Google Ads audit and one-time optimisation?
A Google Ads audit is a structured review of an existing account, its measurement and its commercial priorities. One-time optimisation turns that diagnosis into practical changes to search terms, keywords, bidding, budgets, targeting, ads and account structure without requiring an ongoing contract.
What is included
What the account audit and optimisation covers
- 01Account and tracking audit
- 02Search terms and keyword cleanup
- 03Bidding, budget and targeting review
- 04Ads, assets and landing-page observations
How we work
Diagnose the account before changing it
We diagnose before changing. You receive a prioritised optimisation, clear explanations and an account that is easier to manage after the engagement.
Process
How the audit becomes an action plan
- 01
Check measurement first
We review conversion actions and account signals before judging campaign performance, because weak data produces weak decisions.
- 02
Find waste and missed demand
We examine search terms, negatives, targeting, bidding, budgets, ads and landing-page alignment to identify the largest practical gaps.
- 03
Prioritise and implement
We make the agreed improvements and explain what changed, why it matters and what should be monitored next.
Practical details
Practical audit details
Best starting point
An account with enough history to show how traffic, spend and conversions behave. Newer accounts can still be reviewed, but conclusions may be more limited.
What you receive
A prioritised account review, practical improvements, new ad variations where needed and a clear explanation of the next steps.
Timing and limits
Qualified traffic can change quickly, but meaningful performance effects often need one to three weeks or longer. Market, budget, offer and website still affect the outcome.
FAQ
Google Ads audit questions
What do you optimise in an existing account?
We review ad copy, keywords, match types, negative keywords, bidding, budgets, scheduling, locations, audiences and extensions. Priorities are based on the account’s real data.
Will I receive a breakdown of the changes?
Yes. You receive a performance review explaining what changed, why it matters and what should happen next. New ad variations are created when the existing messaging needs improvement.
How quickly should I expect improvements?
Qualified traffic can start arriving within days. Meaningful performance changes often need one to three weeks or longer, depending on budget, campaign maturity, learning periods and competition.
Let’s get started