A good fit if
When a Google Ads audit can unlock the next move
- ✓Performance has plateaued
- ✓You need an expert second opinion
- ✓Your in-house team wants a sharper action plan
One-time optimisation
When an account is spending but the next move is unclear, we find the friction and fix the priorities that matter most.
Book a Free Consultation| Search term | Decision |
|---|---|
| roof repair quote | Review lead quality |
| roofing jobs | Exclude job seekers |
| DIY roof repair | Exclude DIY intent |
Example only. Not a client report or a promise of results.
Direct answer
A Google Ads audit is a structured review of an existing account, its measurement and its commercial priorities. One-time optimisation turns that diagnosis into practical changes to search terms, keywords, bidding, budgets, targeting, ads and account structure without requiring an ongoing contract.
A good fit if
What is included
How we work
We diagnose before changing. You receive a prioritised optimisation, clear explanations and an account that is easier to manage after the engagement.
Process
We review conversion actions and account signals before judging campaign performance, because weak data produces weak decisions.
We examine search terms, negatives, targeting, bidding, budgets, ads and landing-page alignment to identify the largest practical gaps.
We make the agreed improvements and explain what changed, why it matters and what should be monitored next.
Practical details
An account with enough history to show how traffic, spend and conversions behave. Newer accounts can still be reviewed, but conclusions may be more limited.
A prioritised account review, practical improvements, new ad variations where needed and a clear explanation of the next steps.
Qualified traffic can change quickly, but meaningful performance effects often need one to three weeks or longer. Market, budget, offer and website still affect the outcome.
One-time project pricing
The account diagnosis, search-term review, negative keywords and budget checks needed for the optimisation are included. No separate paid audit is required. Website tracking implementation is optional.
Custom development, complex ecommerce, consent changes, and CRM or offline integrations are scoped separately.
See the complete price list ↗FAQ
We review ad copy, keywords, match types, negative keywords, bidding, budgets, scheduling, locations, audiences and extensions. Priorities are based on the account’s real data.
Yes. You receive a performance review explaining what changed, why it matters and what should happen next. New ad variations are created when the existing messaging needs improvement.
Qualified traffic can start arriving within days. Meaningful performance changes often need one to three weeks or longer, depending on budget, campaign maturity, learning periods and competition.
Before we start
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗
Let’s get started