One-time optimisation

One-time Google Ads audit and optimisation

When an account is spending but the next move is unclear, we find the friction and fix the priorities that matter most.

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Illustrative work sample

Find the intent worth paying for

Search termDecision
roof repair quoteReview lead quality
roofing jobsExclude job seekers
DIY roof repairExclude DIY intent

Example only. Not a client report or a promise of results.

Direct answer

What is a Google Ads audit and one-time optimisation?

A Google Ads audit is a structured review of an existing account, its measurement and its commercial priorities. One-time optimisation turns that diagnosis into practical changes to search terms, keywords, bidding, budgets, targeting, ads and account structure without requiring an ongoing contract.

A good fit if

When a Google Ads audit can unlock the next move

  • ✓Performance has plateaued
  • ✓You need an expert second opinion
  • ✓Your in-house team wants a sharper action plan

What is included

What the account audit and optimisation covers

  • 01Account and conversion-signal review
  • 02Search terms and negative-keyword cleanup
  • 03Bidding, budget and targeting review
  • 04Ads, assets and landing-page observations

How we work

Diagnose the account before changing it

We diagnose before changing. You receive a prioritised optimisation, clear explanations and an account that is easier to manage after the engagement.

Process

How the audit becomes an action plan

  1. 01

    Check measurement first

    We review conversion actions and account signals before judging campaign performance, because weak data produces weak decisions.

  2. 02

    Find waste and missed demand

    We examine search terms, negatives, targeting, bidding, budgets, ads and landing-page alignment to identify the largest practical gaps.

  3. 03

    Prioritise and implement

    We make the agreed improvements and explain what changed, why it matters and what should be monitored next.

Practical details

Practical audit details

Best starting point

An account with enough history to show how traffic, spend and conversions behave. Newer accounts can still be reviewed, but conclusions may be more limited.

What you receive

A prioritised account review, practical improvements, new ad variations where needed and a clear explanation of the next steps.

Timing and limits

Qualified traffic can change quickly, but meaningful performance effects often need one to three weeks or longer. Market, budget, offer and website still affect the outcome.

One-time project pricing

Choose the right optimisation scope.

Campaign work

1 campaign
USD$390EUR€340CHFCHF 320
2 campaigns
USD$590EUR€510CHFCHF 480
Up to 3 campaigns
USD$790EUR€680CHFCHF 640

Campaign work + tracking

1 campaign
USD$890EUR€770CHFCHF 730
2 campaigns
USD$1,090EUR€940CHFCHF 890
Up to 3 campaigns
USD$1,290EUR€1,110CHFCHF 1,050

The account diagnosis, search-term review, negative keywords and budget checks needed for the optimisation are included. No separate paid audit is required. Website tracking implementation is optional.

Custom development, complex ecommerce, consent changes, and CRM or offline integrations are scoped separately.

See the complete price list ↗

FAQ

Google Ads audit questions

What do you optimise in an existing account?

We review ad copy, keywords, match types, negative keywords, bidding, budgets, scheduling, locations, audiences and extensions. Priorities are based on the account’s real data.

Will I receive a breakdown of the changes?

Yes. You receive a performance review explaining what changed, why it matters and what should happen next. New ad variations are created when the existing messaging needs improvement.

How quickly should I expect improvements?

Qualified traffic can start arriving within days. Meaningful performance changes often need one to three weeks or longer, depending on budget, campaign maturity, learning periods and competition.

All questions about working together

Before we start

Clear scope. No surprises.

Who owns the account?

You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.

What determines the fee?

The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.

Is tracking implementation included?

A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.

When can we judge performance?

We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.

What happens to landing pages and product feeds?

We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.

Who is this a good fit for?

Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.

Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗

Let’s get started

Find the changes that matter most

Book a Free Consultation