Frequently asked questions
Answers about our Google Ads services.
Built directly from our Google Ads services. Filter by the job you need to solve.
01GeneralWhich languages do you work in?
Campaigns, websites and offers need to be in English or German. We communicate and write ads in both languages.
02GeneralCan one project cover several businesses?
Each project covers one business, even when a package includes several campaigns. Separate businesses need separate scopes so accounts, tracking and reporting stay clean.
03GeneralDo you guarantee leads, sales or a specific return?
No genuine specialist can guarantee results because performance also depends on your market, offer, budget, website and competition. We guarantee a professional, data-led setup and transparent work.
04SetupWho is the campaign setup service for?
It suits businesses launching their first campaign or rebuilding an account that never had a solid structure. The goal is a clean foundation designed around your actual offer and budget.
05SetupDo you use templates for campaign builds?
No. Structure, targeting, bidding, keywords and ads are built manually around your goals, audience and product or service.
06SetupAre keyword research and ad copy included?
Yes. Research focuses on relevance, search intent, competitiveness and Quality Score potential. Ad headlines and descriptions are written in English or German to match your offer and tone.
07SetupWill I understand what was built?
Yes. You receive a screencast walkthrough covering campaign structure, keywords, targeting and recommended next steps. Setup does not include ongoing management, but that can be added separately.
08OptimisationWhat do you optimise in an existing account?
We review ad copy, keywords, match types, negative keywords, bidding, budgets, scheduling, locations, audiences and extensions. Priorities are based on the account’s real data.
09OptimisationWill I receive a breakdown of the changes?
Yes. You receive a performance review explaining what changed, why it matters and what should happen next. New ad variations are created when the existing messaging needs improvement.
10OptimisationHow quickly should I expect improvements?
Qualified traffic can start arriving within days. Meaningful performance changes often need one to three weeks or longer, depending on budget, campaign maturity, learning periods and competition.
11ManagementWhat is managed during the 30-day service?
Management covers keywords, search terms, negative keywords, ad copy, bids, budgets, audiences, targeting and extensions. Decisions are made from live performance data throughout the month.
12ManagementHow often do you optimise the account?
We normally complete one to two hands-on optimisation cycles per week, with monitoring between them. This gives the platform enough data while keeping the account responsive.
13ManagementWill I receive performance reports?
Yes. Weekly updates explain key metrics, work completed and the next priorities, so you always know what is happening inside the account.
14Shopping & PMaxDo you create a new Google Merchant Center account?
No. The Shopping service does not include creating a new Merchant Center account. We can connect and work with an existing Merchant Center and Google Ads account.
15Shopping & PMaxWho is the Shopping and Performance Max service best for?
It is designed for ecommerce businesses that want a structured, data-led setup, whether they are starting fresh or trying to fix inconsistent sales and wasted spend.
16Shopping & PMaxDo you build the complete ecommerce campaign structure?
Yes. Search, Shopping or Performance Max structure is customised around your products, goals and budget. You also receive a screencast explaining what was built and why.
17All-in-oneCan the all-in-one service fix an existing account?
Yes. We can optimise, restructure or rebuild accounts that are underperforming or were set up incorrectly, then manage them through structured optimisation cycles.
18All-in-oneDoes the all-in-one service include conversion tracking?
Yes. This scope can include setting up or auditing GA4 and Google Tag Manager conversion tracking for important actions such as leads, sales, calls and form submissions.
19All-in-oneDo you create ad copy and visual assets?
Yes. The all-in-one scope includes conversion-focused ad copy and, where the campaign needs them, professionally prepared image or short-form creative assets for Search, Display and Performance Max.
Still wondering?