Frequently asked questions
Answers about our Google Ads services.
Built directly from our Google Ads services. Filter by the job you need to solve.
Before we start
Clear scope. No surprises.
Who owns the account?
You do. You retain ownership of your Google Ads account, campaign history and data. We work through invited access, not shared passwords. Specialist management does not mean transferring ownership.
What determines the fee?
The quote depends on the account’s complexity, services and locations advertised, campaign volume, tracking requirements and level of ongoing support. Google’s advertising spend is separate from our fee. Scope, delivery dates, renewal and cancellation terms are agreed in writing before work begins.
Is tracking implementation included?
A tracking review and a tracking implementation are different tasks. We establish what already works and agree which calls, forms, qualified leads or sales should be measured. Implementation depends on access to Google Ads, GA4, Google Tag Manager and your website or CRM. Developer work, consent changes and offline integrations need an explicit scope.
When can we judge performance?
We agree a delivery date once scope and access are clear. Launching a campaign is different from collecting enough evidence to assess it. Early signals may appear in weeks; a reliable assessment can take months, depending on budget, search demand, conversion volume and the time it takes customers to decide. There is no guaranteed learning period or result.
What happens to landing pages and product feeds?
We identify issues that affect the campaign and separate recommendations from implementation. Website development, landing-page builds and feed repairs are not automatically included. For ecommerce, we need an existing Merchant Center account and usable product data; any additional work is agreed first.
Who is this a good fit for?
Local service businesses that want enquiries from their real service area, with someone available to handle them. We work internationally in English and German, including Swiss Standard German. Ecommerce has its own Shopping and Performance Max service. We assess budget fit against your market and goals rather than publishing an arbitrary minimum.
Bring your website, service area and main goal to a free 30 minute Google Ads consultation. We will discuss the fit and agree the next step. A consultation is not a full account audit. Choose a time ↗
01GeneralWhich languages do you work in?
Campaigns, websites and offers need to be in English or German. We communicate and write ads in both languages.
02GeneralCan one project cover several businesses?
Each project covers one business, even when a package includes several campaigns. Separate businesses need separate scopes so accounts, tracking and reporting stay clean.
03GeneralDo you guarantee leads, sales or a specific return?
No genuine specialist can guarantee results because performance also depends on your market, offer, budget, website and competition. We guarantee a professional, data-led setup and transparent work.
04SetupWho is the campaign setup service for?
It suits businesses launching their first campaign or rebuilding an account that never had a solid structure. The goal is a clean foundation designed around your actual offer and budget.
05SetupDo you use templates for campaign builds?
No. Structure, targeting, bidding, keywords and ads are built manually around your goals, audience and product or service.
06SetupAre keyword research and ad copy included?
Yes. Research focuses on relevance, search intent, competitiveness and Quality Score potential. Ad headlines and descriptions are written in English or German to match your offer and tone.
07SetupWill I understand what was built?
Yes. You receive a screencast walkthrough covering campaign structure, keywords, targeting and recommended next steps. Setup does not include ongoing management, but that can be added separately.
08OptimisationWhat do you optimise in an existing account?
We review ad copy, keywords, match types, negative keywords, bidding, budgets, scheduling, locations, audiences and extensions. Priorities are based on the account’s real data.
09OptimisationWill I receive a breakdown of the changes?
Yes. You receive a performance review explaining what changed, why it matters and what should happen next. New ad variations are created when the existing messaging needs improvement.
10OptimisationHow quickly should I expect improvements?
Qualified traffic can start arriving within days. Meaningful performance changes often need one to three weeks or longer, depending on budget, campaign maturity, learning periods and competition.
11ManagementWhat is managed during the 30-day service?
Management covers keywords, search terms, negative keywords, ad copy, bids, budgets, audiences, targeting and extensions. Decisions are made from live performance data throughout the month.
12ManagementHow often do you optimise the account?
We normally complete one to two hands-on optimisation cycles per week, with monitoring between them. This gives the platform enough data while keeping the account responsive.
13ManagementWill I receive performance reports?
Yes. Weekly updates explain key metrics, work completed and the next priorities, so you always know what is happening inside the account.
14Shopping & PMaxDo you create a new Google Merchant Center account?
No. The Shopping service does not include creating a new Merchant Center account. We can connect and work with an existing Merchant Center and Google Ads account.
15Shopping & PMaxWho is the Shopping and Performance Max service best for?
It is designed for ecommerce businesses that want a structured, data-led setup, whether they are starting fresh or trying to fix inconsistent sales and wasted spend.
16Shopping & PMaxDo you build the complete ecommerce campaign structure?
Yes. Search, Shopping or Performance Max structure is customised around your products, goals and budget. You also receive a screencast explaining what was built and why.
17All-in-oneCan the all-in-one service fix an existing account?
Yes. We can optimise, restructure or rebuild accounts that are underperforming or were set up incorrectly, then manage them through structured optimisation cycles.
18All-in-oneDoes the all-in-one service include conversion tracking?
Yes. This scope can include setting up or auditing GA4 and Google Tag Manager conversion tracking for important actions such as leads, sales, calls and form submissions.
19All-in-oneDo you create ad copy and visual assets?
Yes. The all-in-one scope includes conversion-focused ad copy and, where the campaign needs them, professionally prepared image or short-form creative assets for Search, Display and Performance Max.
Still wondering?